วันเสาร์ที่ 15 สิงหาคม พ.ศ. 2552

Fire Sale Pricing and Automated Shopping Carts | ArticlesBase.com

<P>Fire sale pricing is as about as urgent as you can get when it comes to e-commerce, and urgency can be the deal clincher for many.</P><P>Fire sale pricing is pretty simple: you begin offering your product at a low price; once a specific time period elapses or a nominated number of products ares old, your automated shopping cart will boost the price to a predetermined amount.</P><P>Okay, so why would you want to use fire sale pricing (also called tiered pricing)?</P><P>One of the most popular uses is to encourage early adopters of your product. For example, let's say that you send out a newsletter to your email list saying that you have a new product, and once a specific date is reached, the introductory pricing that you are offering to your valued customers will be done and the price will go up to its normal level.</P><P>This creates a sense of urgency in your potential buyers (they're on a deadline) and if you've done well in your marketing and customer service, those customers will respect and appreciate you offering them a quality product at a discounted price.</P><P>A classic time to use a fire-sale strategy is when a product is in short supply. This scarcity can either be artificially imposed (for example, you're selling an ebook but will only be selling 200 of them) or it can be due to physical restraints (if you're selling a printed and bound book, and there are only 100 copies, then you can't sell more than that).</P><P>At this point, if you have an automated shopping cart, you can set up unit sales as a trigger for price increases. Using the example of 100 books from above, you could set an initial price of $10 until 50 units are sold. Then, have the price go up to $15 until 75 units are sold, and then lastly have the price go up to $20 until all 100 units are sold.</P><P>A number of goals are accomplished with this type of tiered pricing: first, the buyer gets a sense of urgency. They can either pay $10 now, or wait too long and have to pay $20 (or not get a copy at all). Second, tiered pricing works on the process of supply and demand, as the supply goes down, the demand is worth more, meaning that you can charge more money for the same product because its scarcity has boosted its value.<BR /></P><strong>About the Author:</strong><br /><p>


Having a shopping cart that makes the most of every sale - automated, easy to use, and with upsell and downsell options. Find out more <a href="http://www.internetmarketingspeed.com/how-to/affiliate-accelerate-free-for-now/" rel="nofollow">internet marketing</a> tips.
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Three Reasons Why You Should Stay in a Riad | ArticlesBase.com

<p>There are plenty of luxury hotels in Morocco, yet many people are opting to stay in a more traditional riad when they visit Marrakech on their Moroccan holidays. Here are three of the main benefits:<br />
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A Riad is More Traditional Than a Hotel<br />
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Whilst there are a number of luxury hotels in Morocco that are perfect for a weekend away, staying in a riad in Marrakech offers you a far more traditional experience on your Moroccan holiday. The term 'riad' is used to describe a Moroccan house, or Palace, arranged over a central courtyard, with a fountain or water feature located in the centre. It's believed that Moroccan riads were first adapted from the designs of traditional Roman villas and were first built in the Idrisid Dynasty of 780 AD. You will discover on your Moroccan holiday that all of the riads in Marrakech arrange their guestrooms around the courtyard, which has been well adapted to suit the hot Saharan sun. In keeping with tradition, each garden also features four orange or lemon trees and the walls are often adorned with tadelakt plaster and zellige tiles. Some of the larger riads in Marrakech even contain their own traditional hamman spa and you can guarantee that the experience you receive will be far more authentic than any similar experience offered at a luxury hotel in Morocco.<br />
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Riads in Marrakech Serve Alcohol<br />
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As Morocco is a Muslim country it has strict laws governing the sale of alcohol, and nowhere are these rules as strict as in the religious walled city. Outside of the walled city most of the hotels and restaurants frequented by tourists are licensed to serve alcohol to tourists only, but alcohol is not sold to anyone in the confined area. However, there is a solution for visitors that wish to stay in the area of the walled city, but who can't imagine not touching a drop of alcohol on their luxury holidays in Morocco; a Marrakech riad. The riads within the walled city are permitted to sell alcohol to their guests and if you simply must sample the local produce, then the Guerrouane wine grown in the Meknes region is particularly note-worthy. However, as is always the case in a foreign country it is important to respect the local customs. Asking for alcohol during the month of Ramadan is likely to cause offence, and as a result some riads will stop selling it completely during the holy month.<br />
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You're Closer to the Attractions<br />
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If you want to stay in the centre of the action on your luxury holiday in Morocco then a riad is definitely the answer. Whilst most of the larger luxury hotels in Morocco are located on the outskirts of the city, the riads are the only form of visitor accommodation that you will see within the area of the walled city. Therefore, by staying in a riad you will be significantly closer to the souks, historical monuments and, most importantly, the Jemaa El Fna Square, which comes to life at night with exotic food stalls and traditional dancers. With snake-charmers and belly-dancers located on your very door-stop you're sure to have a completely different Moroccan holiday experience, and definitely one which is a lot more traditional then staying in a standard luxury Morocco hotel.</p><strong>About the Author:</strong><br />Jane Wilkinson is the marketing manager for Cadogan Holidays. This multi-award-winning travel company provides <a href="http://www.cadoganholidays.com/destination/country/139B69C0-04FE-4852-919C-E5EB62551EBD/false/morocco.aspx" rel="nofollow">Moroccan holidays </a> and the very best luxury hotels in Morocco.